Pivot, Then Pivot Again

Every designer has visions of running their own design consultancy. It’s almost like a rite of passage as you exit tertiary education to dream up a business name and logo in preparation. I never really had that dream. Or rather, I did, but once I began working in the industry it became pretty clear to […]

And That’s Why We Only Focus On Medical…

A couple of weeks ago I posted that new blog post I mentioned that’s been sitting there for a while, waiting for the WP backend to be rectified. The only thing is, I’d already posted it some time ago and hadn’t realised it was the same one. Yes, I’m an idiot. So to limit my […]

What Can Industrial Design Do For Your Medical Device?


The compartmentalised medical device development methods of the past are history. Once, engineers would engineer, then the designers would take over design, before marketers would market. In the last decade however, customers have become more sophisticated, and products multi-faceted.

2022, Here We Come

We wish you all a great new year, full of exciting opportunities for a brighter future.

Choosing the Right Industrial Design Partner

Choosing the Right Industrial Design Partner

Every project presents its own unique challenges. Finding a good fit in a design partner can help mitigate some of those challenges. Finding the right design partner, however, is also a challenge.